Year 2018
Course GR 604 The Nature of Identity
Disciplines Logo Design, Brand Guidelines, Brand Extensions, Web and Mobile UX/UI Design
Description Pick a brand that has failed or is failing and rebrand it. Design a visual language that is carried throughout all final deliverables and brand extensions.
Project Concept I picked International Harvester Scout (which originally made off-road SUVs) and rebranded it to an extreme outdoor adventure equipment. My love for the outdoors and adventure really helped to shape this entire project. It all began with researching a failed brand and rebranding it. The project included designing a whole new visual language that included a new logo, visual guidelines, and three brand extensions
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